Your pregnancy will feel lighter
light bump all day long
WHY It matters
As your bump grows, it pulls your body forward. Your spine carries extra load, your posture shifts and your centre of gravity moves, so your back, shoulders and pelvis take the strain.
It's common, but it doesn't have to be your normal.
Pregnancy is meant to feel this heavy? Not necessarily.
Hugup is a support bodysuit for month 5 to month 9. It lifts and holds your bump without squeezing, supports your lower back and gently draws your shoulders back, so the weight of your bump is spread across your whole body, not just your lower back.
And it's independently validated. First, a university biomechanics lab tested Hugup against the three most common types of maternity support. Then the Institute of Mother and Child gave it a Positive Opinion: its specialists rated it 4.8/5, and 9 in 10 testers would recommend Hugup to a friend.
Learn more about the evidence behind Hugup
Born from experience. Built to support you.
When I was pregnant, I was told to lie down. To stay still. But I knew I needed to move - for myself and for my baby.
The more I looked around, the more I realised that meaningful support simply didn’t exist.
So I started imagining what didn’t exist yet: Full-body support that honours the changes without making you feel like a problem to be fixed.
Hugup was built from that intention.
— Sława Madelska,
Hugup Founder
“Hugup has been a welcome addition to my third trimester and second pregnancy as someone who suffers with chronic pain and SPD. I needed more than a pelvic support belt as my main issue is alleviating pressure from the pubic bones and Hugup’s unique design means that the pressure is taken off my injury site.
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“Easing the weight of a growing bump isn’t just about a mother’s comfort. It’s a chance for freer breathing, more restful sleep, and a steadier heartbeat, gentle signals that reach the baby, too.
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“Hugup is incredibly comfortable, looks beautiful, and provides a real sense of support – I can wear it in any situation and would definitely recommend it to other pregnant women.
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“Hugup surprised me with its lightness and how practically unnoticeable it feels. It gives a sense of the body being embraced and can help pregnant women feel freer during physical activity.
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